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ANTHONY FURLONG
← Selected work

Animation / Marketing

Citrix brand film

Creative Director / Live Action Director · BUCK

A rebrand launch film for Citrix, connecting human performance with abstract CG and design.

Citrix brand film

Combining live action and abstract CG.

Citrix’s rebrand centered on the human value of technology: more room to think, collaborate and create. I led creative direction and directed the live action at BUCK, working with Athletics’ new identity.

We combined live-action performances with abstract CG, using changes in material, light and motion to connect the people on screen with the technology around them.

My work also spanned design, editing, 3D modeling, look development, lighting, compositing, previs and animation. COVID restrictions required adapting the live-action production while preserving the film’s visual approach.

Project at BUCK

Human performance and abstract worlds.

A live-action portrait framed by yellow CG forms in the Citrix brand film.
Citrix CG imagery showing an abstract blue particle form and a cloud of particles over a landscape.
Creative Leadership & Studio Building

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For film projects, creative collaborations and studio leadership opportunities, get in touch. I work across directing, original IP, creative teams and production innovation.

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