Applied AI & GenAI
GenAI Intelligence
GenAI Intelligence is proprietary software I built to direct generative films. It gives my team a shared record of what each shot needs to do, which references I’ve approved and what I want to change after seeing a take in the edit.
How I built the system.
I built the workflow around the shot. I tie its purpose and camera direction to the images we’ve approved for the cast, wardrobe, light and set. When we go from a wide shot to a close-up, my team can change the lens and performance while carrying the rest of the scene forward.
The model’s output is a take for review. I watch it between the shots on either side and record what carries forward and what needs another pass. If a glance lands too early, I can ask for a performance change and keep the approved look. That gives the team a specific revision and saves us from recreating work we’ve already finished.
GenAI Case Studies
Gap · 0:30
Lovely Day, Reimagined
I kept the music, camera angles and dance structure of Gap’s 1999 commercial and changed the cast, clothes and light. I directed my system through the casting and shot revisions. The original clips guided the movement, and approved casting established how each dancer should look.
My system built the edit in Resolve with full compositing and finishing for delivery.
Original commercial: Gap, “Khaki Soul.” Music: “Lovely Day,” performed by Bill Withers.Mercedes G-Class · 0:37
Polar Vortex
I started with hand-drawn shooting boards and cast the two leads. The boards established where the camera would be for their exchange inside the G-Class. From there I built the world around them, from the snow coming off the tires to the morning light at the end.
The two leads have only a few words together. I re-edited their exchange and shaped the music and sound around the timing of the finished scene.
Polaris · 0:31
Night Ride
I made Night Ride entirely with AI. I cast the riders and worked out where the camera could go with them. I wanted both the wide view of the vehicles crossing wet ground and the close shots where you could read a rider’s face.
I directed the edit, choosing when to stay with a rider and when to cut back to the trail, while feeding revisions through my AI system for consistency and accuracy.
Applied AI / Documentary editing
PaprCut
Editing interviews for Square helped inspire PaprCut. I wanted to find a story across hours of conversation and still be able to hear exactly how someone said a line.
I built a Mac app that can propose a first edit from transcripts and logged text. I can play the source recording, adjust the in and out points, and organize the selects into chapters and scenes. That paper edit becomes an editable sequence in Premiere Pro or DaVinci Resolve.
Inside PaprCut