About
I’ve spent my career building things that didn’t have a clear playbook yet.
That’s taken me from software, design, VFX and directing into company building, original IP, production technology and applied AI. The through-line is taking ambiguous, cross-functional work and making it real.
What I work on
Creative leadership
Set direction, build the right team and carry complex creative work through production and delivery.
Original IP
Build character worlds, products, partnerships and organizations that can scale without losing the core idea.
Production technology
Design workflows, pipelines and tools that make complex production faster, clearer and more reliable.
Applied AI
Identify where AI can create practical leverage and build focused products around the work people already do.
Proof
Sports Emmy
Best Art Direction, NBC Sunday Night Football
$50M+
Consumer spend around original IP
100M+
Views on one IndyCar race-weekend video within two days
50 / 100+
Project teams up to 50 / production crews over 100
How I lead
Start with the real problem.
The stated brief matters, but the real job is understanding what the business, audience and team actually need.
Make ambition executable.
The team, workflow, technology and operating model are part of the creative solution.
Use technology where it changes the work.
New tools matter when they remove friction, create capability or make better work possible.
Stay accountable through delivery.
I stay close enough to see where the plan meets reality and adjust before quality, time or money slips.