Making the work
Design, animation, VFX, live action, editorial and directing across entertainment, advertising and broadcast.
Selected projectsAbout Anthony Furlong
I lead the work and the organizations that make it.
I’m an entertainment executive with a background in directing, design, VFX and software engineering. I’ve led creative teams, run production companies and co-founded an original IP business.
Explore selected work
Where I am most useful
I help studios decide what to make and how to make it. That can mean developing an original property, building a team or working out whether a new technology is ready for production. I lead the creative work and take responsibility for the people, budget and delivery.
Experience
From filmmaking to running studios.
Running the studio
I founded and ran Basic Nature, leading multidisciplinary creative, production and post teams along with the budgets and operating decisions behind the work.
Studio leadershipBuilding original IP
At Boss Beauties, I co-founded the company and led its creative organization, technology and innovation across original IP, products, partnerships and entertainment development.
Boss BeautiesExecutive leadership
Building and running
creative businesses.
I’ve founded companies, hired teams and been responsible for the economics of production. My engineering background also informs how I develop new tools and decide whether they’re ready to use.
Basic Nature / Founder
20% → 60%
Company-wide average profit margin, approximately
I changed staffing, cost structure, production and delivery while leading the creative work. Individual project budgets reached $4M, with project teams of up to 50 staff and freelancers.
Running the studioBoss Beauties / Co-founder
Creative, technology
and operations.
I led the creative organization, technology and innovation, with up to 17 direct reports and budgets up to $8M. The role covered original IP, products and partnerships through growth, market contraction and restructuring.
Building the companyEngineering / Product development
Eight years
in engineering.
I worked in engineering and engineering leadership before moving into filmmaking. Today I design and build software for directors and editors, and test new production methods in projects such as Night Ride.
Software and production tools23 Pacific / Advisory and production capability
Creative development and production advice.
Through 23 Pacific, I advise studios and productions on creative development, production and technology. My work spans both generative and non-generative AI, software development and production workflows. I combine hands-on building and experimentation with helping teams evaluate new capabilities and put them into practice.
See the approach
Contact
Let’s talk.
I’m open to full-time studio leadership roles and conversations with studios and productions that could use my experience.
Email Anthony LinkedIn