Building original IP into a company designed to become entertainment.

Boss Beauties started with characters built around ambitions, identities and futures rather than looks. Each one carried a point of view.

We wrote the rules early: visual language, values, character logic. Enough consistency that the world could extend into products, partnerships, experiences and story without losing itself.

The same rules that made the world coherent made the company operable. Product, technology, marketing, partnerships and production all worked from one canon.

That is what let the IP scale quickly without fragmenting into unrelated brand extensions.

Collaborations included Marvel, a joint venture with Mattel and Barbie, Hugo Boss, NARS, Rolling Stone, Neiman Marcus, Coinbase, the New York Stock Exchange and the United Nations.

Each one had to earn its place in the story, then show up in public with the same voice.

I led development across animated-series concepts, feature-length narrative work, character arcs, world rules, story engines, format strategy and production planning.

This work is currently in development.

We focused the broader world around four leads, each with a real-world identity and a heightened counterpart inside the digital world.

AI-assisted visual development helped us test wardrobe, environments, group dynamics, continuity and world rules quickly. The images below are development, not frames from a produced series.

I created a Boss Beauties interactive build, a video game set inside the same world, so audiences could move through it rather than only look at it.

The role crossed creative direction, original IP, product, technology, production, marketing, partnerships, organizational design, hiring and external creative and production relationships.

The company grew to roughly 30 employees, with up to 17 direct reports, budgets up to $8M, oversight of accounting, legal, cybersecurity and full P&L exposure.