Boss Beauties

Building the organization

Building the organization around the work.

I built and led the creative organization and led all technology and innovation. I defined how work moved across creative, product, technology, marketing and partnerships, and managed external creative and production relationships.

The role included decisions through growth, market contraction and restructuring, alongside executive reporting and investor communication.

Building a world

A character world with room to grow.

Boss Beauties began with characters built around ambitions, identities and futures. I helped establish the visual language, values and character logic that allowed the world to extend into products, partnerships, experiences and stories.

Turning the world into a business

A shared foundation for the business.

Product, technology, marketing, partnerships and production worked from a common set of character and brand rules. That gave the team a consistent basis for developing products and evaluating new opportunities.

Partnerships as extensions of the IP

Extending the IP through partnerships.

My creative, technical and operating work included collaborations with Marvel, Hugo Boss, NARS, Rolling Stone and Neiman Marcus, the Mattel joint venture, and public work involving the New York Stock Exchange and United Nations. The scope and context differed by relationship.

Expanding the IP into entertainment

Developing the IP for entertainment.

I led development across animated-series concepts, feature-length narrative work, character arcs, world rules, format strategy and production planning. This work remains in development.

From character system to story world

Four leads, with lives in two worlds.

We focused the broader world around four leads, each with a real-world identity and a heightened counterpart in the digital world.

AI-assisted visual development helped test wardrobe, environments, group dynamics, continuity and world rules.