Selected work
SELECTED
WORK.
Creative businesses, productions, original IP and
technology I’ve helped build.
A selection from a career across:
- Scripted
- Unscripted
- Marketing
- Animation
- VFX
- Original IP
- Interactive
- Production & innovation
Interactive
Production Technology & Applied AI
Product, workflow and applied AI development across creative development, editorial and production operations.
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Original IP / Interactive
Boss Beauties
Co-founded an original-IP and technology company and led creative, technology and innovation, with up to 17 direct reports and budgets up to $8M.
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Scripted / Animation / Marketing / Interactive
Creative Leadership & Studio Building
Built and ran production companies and led multidisciplinary teams across creative work, production and post. Individual project budgets up to $4M; project teams up to 50.
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Unscripted
IndyCar Docuseries
Produced and directed a season-long documentary series with a repeatable race-weekend production workflow. One social film reached 100M+ combined TikTok and Instagram views within two days.
Explore the caseBoss Beauties / Interactive storytelling
Escape from MaxTech
A browser game extending the Boss Beauties characters and story.
Inside the game
Original IP & partnerships
Boss Beauties × Barbie
Creative, technical and operating work within the Mattel joint venture.
Explore the chapterSelected projects
The work, up close.
Art Direction / Animation
Apple Watch Series 3
Art direction and animation for “Swim” and “Soccer,” two films in Apple Watch Series 3’s The Gift of Go campaign.
Design / Art Direction · Sports Emmy winner
NBC Sunday Night Football
The move from Faith Hill to Carrie Underwood was a major identity moment for the show. I helped evolve the open with more pace, scale and visual clarity while preserving what audiences already recognized.
Direction / Creative Direction / Cinematography
Square for Restaurants
A documentary brand film celebrating restaurant owners and teams, combining real interviews, live action, design and tactile stop-motion.
Creative Director / Live Action Director · BUCK
Citrix brand film
A rebrand launch film for Citrix, combining human performance with abstract CG, design and animation.
Direction / Creative Direction · BUCK
JaxJox Interactive Studio
A series of animated launch films for an in-home fitness system, connecting product design, CG environments and live-action trainers.
Senior Designer / Animated brand film
Nuveen
An animated brand film connecting designed cities, landscapes and agricultural worlds.
Creative Director / Live Action Director / Application concept and build
Yahoo Mobile Symphony
I conceived, designed and built a custom application that synchronized mobile devices used by roughly 50 performers with a live choreographed musical production. The screens became part of the lighting, choreography and performance.
Direction / Creative Direction
Motorola One Zoom
An international launch film showing the One Zoom’s low-light photography and optical zoom through product demonstration and cinematic live action.
Concept Development / Visual Design
Motorola Razr
Video and print for the return of the Razr, connecting an iconic design with the engineering and material detail of a new foldable phone.
Creative Director / Live Action Director
IKEA
Practical set build and on-set production, designed so the environment itself carried the idea.
Director / Creative Director · Direct to NBC
NBC WatchBack
Led the NBC WatchBack launch film from initial concepts through delivery, working directly with NBC across creative direction, writing, directing and production.
UI VFX design and animation
Avatar
Designed and animated user-interface VFX for Avatar through Prime Focus.
Creative direction
Lincoln
Automotive interface work for the centre display.
LET’S TALK
ABOUT WHAT’S NEXT.
I’m interested in full-time studio leadership opportunities across entertainment, innovation and production. I bring experience building businesses, leading teams and developing the creative and technical capabilities behind the work.
Email Anthony Connect on LinkedIn