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ANTHONY FURLONG
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Creative development

Pitch Dept / Product & workflow development

A stronger first draft for directors.

PITCH DEPT.

Pitch Dept website open in a Safari browser window on a macOS desktop
The challenge

Get the film onto the page.

A director’s treatment has to make the agency see the film and believe in the vision. The first draft needs a creative idea, a persuasive voice and a clear sense of how the film will be made.

The thinking behind the work

Starting with winning director treatments.

The design decision

Ask about camera, performance, edit and sound.

I drew on winning director treatments and my experience in commercial filmmaking to shape the questions, structure and writing standards. The system connects a director’s idea to camera, performance, edit and sound.

My contribution

One workspace for developing the treatment.

I built a treatment-development website that brings the director’s brief, references and creative choices into the writing process. It produces an editable first draft for the director to develop in their own voice.

  • A writing system informed by winning treatments
  • A workspace for research, references and narrative development
  • A first draft shaped by the director’s creative choices

A closer look

IN THE WORK.

Pitch Dept website open in a Safari browser window on a macOS desktop
Pitch DeptTreatment-development workspace / Sample treatment

The brands and writing shown are sample treatments within the website.

The result

A stronger place to start.

Working product / Repeat paying customers

Directors return to Pitch Dept as paying customers. They leave with an editable treatment draft to rewrite and develop in their own voice.

Continue exploring

Escape from MaxTech

Audience experiences

LET’S TALK
ABOUT WHAT’S NEXT.

I’m interested in full-time studio leadership roles across entertainment, innovation and production. If you’re building a studio, developing original IP or rethinking how your company makes work, I’d like to hear about it.

Email Anthony Connect on LinkedIn