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ANTHONY FURLONG
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Creative development

Pitch Dept / Product & workflow development

A stronger first draft for directors.

PITCH DEPT.

Pitch Dept website open in a Safari browser window on a macOS desktop
The challenge

Give the vision a strong start.

A director’s treatment has to make the agency see the film and believe in the vision. The first draft needs a creative idea, a persuasive voice and a clear sense of how the film will be made.

The thinking behind the work

Filmmaking judgment, built into the first draft.

The design decision

Build around the decisions a director makes.

I drew on winning director treatments and my experience in commercial filmmaking to shape the questions, structure and writing standards. The system connects a director’s idea to camera, performance, edit and sound.

My contribution

One workspace for developing the treatment.

I built a treatment-development website that brings the director’s brief, references and creative choices into the writing process. It produces an editable first draft for the director to develop in their own voice.

  • A writing system informed by winning treatments
  • A workspace for research, references and narrative development
  • A first draft shaped by the director’s creative choices

A closer look

IN THE WORK.

Pitch Dept website open in a Safari browser window on a macOS desktop
Pitch DeptTreatment-development workspace / Sample treatment

The brands and writing shown are sample treatments within the website.

The result

A stronger place to start.

Working product / Repeat paying customers

Pitch Dept is used repeatedly by paying customers. It gives directors an editable first draft that connects the idea to performance, camera, edit and sound, with room for their own judgment and voice.

Continue exploring

Escape from MaxTech

Audience experiences

LET’S TALK
ABOUT WHAT’S NEXT.

I’m interested in full-time studio leadership opportunities across entertainment, innovation and production. I bring experience building businesses, leading teams and developing the creative and technical capabilities behind the work.

Email Anthony Connect on LinkedIn