Marketing
IKEA
Creative Director / Live Action Director
A practical set and motion-control production for IKEA.
The set itself carried the idea.
The campaign used practical sets and precisely repeated motion-control camera moves. Planning the camera moves, set construction and post-production together was central to how the work could be delivered.
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ABOUT WHAT’S NEXT.
I’m interested in full-time studio leadership roles across entertainment, innovation and production. If you’re building a studio, developing original IP or rethinking how your company makes work, I’d like to hear about it.
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