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ANTHONY FURLONG
← Selected work

Products and production workflows

Production Technology & Applied AI

Production problems turned into working products.

My role

Product & Workflow Development

I design and build software for creative development, editing and production. My background in filmmaking and engineering lets me take a problem from the production floor through product design, development and testing.

PaprCut Paper Edits workspace on a graphite laptop, with fictional ferry interviews and staged film imagery

The problem

Documentary stories are built from what people say. Conventional editing systems make it difficult to find the right words without repeatedly playing and listening to the footage. That slow search inspired PaprCut: read across interviews, shape the story and carry the decisions into the edit.

My responsibility

I identify the constraint, define the product and workflow, design the experience, build and test it, and decide what to release, revise or stop.

How I evaluate it

I check source accuracy, output quality, rights, cost and whether the product fits the existing workflow. Testing and user feedback guide the next iteration.

Current work

PaprCut and Pitch Dept are working products for editors and directors. I’m also developing workflows for tracking the effect of editorial changes on VFX and for managing large numbers of delivery versions.

Product & workflow development / 23 Pacific

Selected products.

Software I’ve designed and built for editorial and creative development.

PaprCut Paper Edits workspace on a graphite laptop, with fictional ferry interviews and staged film imagery

PaprCut

Build a documentary story through its dialogue.

PaprCut is a Mac workspace for finding a documentary story across interviews. Search transcripts, shape chapters and scenes, and export a source-linked rough cut to Premiere Pro or DaVinci Resolve. Original video remains local.

Native Mac application · in use

Inside PaprCut
Pitch Dept website open in a Safari browser window on a macOS desktop

Pitch Dept

Develop a director’s treatment in one workspace.

Pitch Dept brings the brief, research, visual references and treatment development together. It uses the director’s brief and creative choices to draft a treatment they can edit and develop.

Used repeatedly by paying customers.

Inside Pitch Dept

Production systems

Production changes
have consequences.

Editorial changes and VFX/post impact

A workflow build comparing editorial versions and connecting changes to downstream VFX/post schedule and cost implications.

Versioning, QC and delivery

A workflow build for tracking and checking hundreds of outputs across branding, localization, content and size requirements.

LET’S TALK
ABOUT WHAT’S NEXT.

I’m interested in full-time studio leadership roles across entertainment, innovation and production. If you’re building a studio, developing original IP or rethinking how your company makes work, I’d like to hear about it.

Email Anthony Connect on LinkedIn