PREMA Racing
A season-long docuseries and production model built inside PREMA's first INDYCAR season.
PREMA's first INDYCAR season had everything a docuseries needs: new territory, elite competition, pressure and a team learning in public. I produced and directed the series from inside the team.
- Client
- PREMA Racing
- Role
- Producer + Director
- Type
- Season-long docuseries
- Impact
- One race-weekend film passed 100M views in two days.
The assignment
Find the human story while the season was still happening.
A production model built for racing
Racing does not pause for filmmaking. So the model covered everything: preparation before a weekend, capture during it, editorial triage while sessions were still running, approvals, finishing and release, all inside a few days during back to back race weekends.
Trust was the infrastructure
Access came from representing people honestly rather than manufacturing conflict. Some moments were deliberately left unfilmed, and that is exactly why the camera was welcome the following weekend.
Audience value at race-weekend speed
One race-weekend social film passed 100 million views in two days. Just as important, each film carried the narrative forward, so the season built continuity between races instead of resetting every weekend.
Extending the model
I also developed a broader real-time IndyCar docuseries concept from what the season taught us and delivered it directly to INDYCAR and FOX Sports.
Watch the season finale
