Creative Leadership
Two decades of making the work and leading the work.
I've led creative and production across design, live action, VFX, editorial, production and post. The common thread is turning complex creative problems into a clear direction, the right team and a production model that can deliver.
- Client
- Studios, brands, broadcast, automotive and film
- Role
- Creative Director / Director
- Type
- Selected archive
- Impact
- Sports Emmy winner. Teams up to 50. Crews over 100.
Featured stories
Yahoo
Mobile Symphony
Director / Creative Director / product concept and build
Software inside a live show.
I conceived, designed and built a custom application that synchronized mobile devices used by roughly 50 performers with a live choreographed musical production. The screens became part of the lighting, choreography and performance.
Watch: Yahoo Mobile Symphony
NBC
Sunday Night Football
Design / Art Direction
Evolving a weekly entertainment ritual.
The move from Faith Hill to Carrie Underwood was a major identity moment for Sunday Night Football. I helped evolve the open with more pace, scale and visual clarity while preserving what audiences already recognized.
Sports Emmy Award, Best Art Direction.
Watch: NBC Sunday Night Football
Motorola
Global Launch Campaign
Creative Director / Live Action Director
Live action built around the product idea.
Creative direction, live action and product storytelling operating as one system throughout an entire global launch campaign.
Watch: Motorola Global Launch Campaign
Citrix
Brand film
Creative Director / Live Action Director
A brand film across live action and design.
The work combined human performance, design and animation into one brand narrative.
Watch: Citrix Brand film
Lincoln
In-car interface
Creative direction, in-car interface
Interface design as part of the drive.
Creative direction on the in-car interface: the layout, motion and hierarchy a driver reads at a glance on the centre display.
The work had to hold up as brand expression and as something usable while moving.
Watch: Lincoln In-car interface
IKEA
Practical production
Creative Director / Live Action Director
The set itself carried the idea.
The campaign was built practically: real rooms, real furniture, and motion-control camera moves repeated precisely so passes could be layered together in-camera rather than assembled later.
Planning the moves before the build was the work; the design decisions and the production decisions were the same decisions.
Avatar
UI VFX design and animation
Feature film
Interfaces inside the story.
Design and animation for the holographic screens and readouts characters use on camera, built to read clearly in a single shot while staying inside the film's world.