Marketing / Animation / Interactive
JaxJox Interactive Studio
Director / Creative Director / Editor / Designer / 3D Animator
A series of animated launch films for an in-home fitness system, connecting product design, CG environments and live-action trainers.
Building the films through design and editing.
This supercut brings together short animated spots from the launch of JaxJox’s Interactive Studio in-home fitness system. I served as director, creative director, editor, designer and 3D animator at BUCK, guiding the campaign from concept to completion.
Produced during the global shift to home workouts, the campaign developed across multiple films at once. I shaped story concepts, edits and visual styles together, building the narrative through editing and design rather than traditional storyboards.
Each film had its own environment and pace, with a consistent visual language connecting the campaign. A virtual shoot with JaxJox trainers supplied the live-action performances for the CG environments.
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For film projects, creative collaborations and studio leadership opportunities, get in touch. I work across directing, original IP, creative teams and production innovation.
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