Marketing / Animation

Motorola Razr

Concept Development / Visual Design / Campaign Execution

Video and print for the return of the Razr, connecting an iconic design with the engineering and material detail of a new foldable phone.

Motorola Razr — Launch Film

Bringing an icon into a new era.

In 2019, Motorola brought back the Razr as a foldable smartphone. The launch had to honor the original device’s cultural impact while establishing the new phone as a contemporary product in its own right.

I worked across video and print, contributing to concept development, visual design and execution. Material, precision and motion highlighted the phone’s engineering and form, creating a cohesive campaign with the premium character of the Razr.

Print and visual design.

Campaign imagery explored the Razr’s form, finish and folding geometry.

Motorola Razr campaign key art showing two folded phones against a dark blue background.

A close-up of the Motorola Razr’s curved glass, hinge and lower body in campaign artwork.

Creative Leadership & Studio Building

LET’S TALK
ABOUT WHAT’S NEXT.

I’m interested in full-time studio leadership opportunities across entertainment, innovation and production. I bring experience building businesses, leading teams and developing the creative and technical capabilities behind the work.

Email Anthony Connect on LinkedIn

Motorola Razr

Bringing an icon into a new era.

Print and visual design.

LET’S TALKABOUT WHAT’S NEXT.

LET’S TALK
ABOUT WHAT’S NEXT.