Marketing / Animation

Motorola Razr

Concept Development / Visual Design / Campaign Execution

Video and print for the return of the Razr, connecting an iconic design with the engineering and material detail of a new foldable phone.

Motorola Razr — Launch Film

Launching the foldable Razr.

In 2019, Motorola brought back the Razr as a foldable smartphone. The launch needed to show what had changed while keeping the familiar Razr design recognizable.

I worked across video and print, contributing to concept development, visual design and execution. The work focused on the phone’s materials, form and folding mechanism.

Print and visual design.

Campaign imagery explored the Razr’s form, finish and folding geometry.

Motorola Razr campaign key art showing two folded phones against a dark blue background.

A close-up of the Motorola Razr’s curved glass, hinge and lower body in campaign artwork.

Creative Leadership & Studio Building

LET’S TALK
ABOUT WHAT’S NEXT.

For film projects, creative collaborations and studio leadership opportunities, get in touch. I work across directing, original IP, creative teams and production innovation.

Email Anthony Connect on LinkedIn

Motorola Razr

Launching the foldable Razr.

Print and visual design.

LET’S TALKABOUT WHAT’S NEXT.

LET’S TALK
ABOUT WHAT’S NEXT.