23 Pacific
Built a company to turn workflow problems into working systems.
I founded 23 Pacific after seeing the same problem across entertainment and complex operations: important work often outgrows the software built for everyone. The company starts with the real workflow, then turns that constraint into a focused product, system or automation.
- Client
- 23 Pacific
- Role
- Founder / Product & Creative Lead
- Type
- Company building, product strategy, system design and hands-on build
- Impact
- Three focused products built around high-friction creative and executive workflows.
The opportunity
Judgment-intensive work is often fragmented across generic tools, manual handoffs and knowledge held in people's heads.
What I built
A principal-led company that diagnoses the real constraint, designs the product and stays accountable through working delivery.
What I own
Company positioning, product strategy, experience design, system design, hands-on build and validation.
Operating principle
Start with the user's existing work. Use technology only where it removes friction, creates capability or improves the decision.
Result
A growing body of working products across documentary editing, creative development and executive workflow.
One operating model. Three product proofs.
Each application began with a specific workflow failure. The technology followed the problem, not the other way around.
PaprCut
Edit an unscripted project through written dialogue.
In a conventional edit, a filmmaker has to play footage to know what was said, and remember which clip contains the line. PaprCut makes the dialogue the editing surface. Read across interviews, arrange source-linked passages into acts and chapters, then carry that same visual edit back into Premiere Pro with the original media and timecode intact.
Working native macOS product in active development.
Pitch Dept
Move from scattered research to treatment-ready thinking.
Pitch Dept gives directors one focused workspace for research, references and early narrative development. It reduces coordination and repetition without replacing authorship or creative judgment.
Used repeatedly by paying customers.
Pitch Dept: project home
Pitch Dept: treatment development
Meeting Copilot
Put the right context inside the conversation.
Meeting Copilot is a private native macOS product for preparation and live meeting context. It brings relevant background, goals and prompts into the moment they can improve a decision.
Private working product.
Meeting Copilot: live session
Meeting Copilot: live coach
The capability is bigger than any one application.
23 Pacific is the operating system behind the products: find the real constraint, decide what is worth building, connect the people and technology around it, and stay close enough to make sure the work changes. The applications are proof of that repeatable capability.
Visit 23 Pacific